Tag Archives: Sales and Marketing

Fall is in Air… Can you feel it?

By: Leslie Williamson

I woke up this morning and felt a cool breeze signaling the first of Fall…. the changing seasons signal transition to let go of the old and welcome the new, hopefully new growth and inspiration. This new growth and inspiration can apply to the economy.  Over the last several weeks several of the economists have been stating that economic activity has picked up and the recession is over. With the start of Fall I hope to see new growth in our economy and a breath of new inspiration in the housing market!

Time To Invest

By: Alec String
If you can’t find a good deal in today’s market you aren’t looking. There is still an abundance of inventory at prices that will work based on long-term investment principals. In many cases the market rent will more than cover the operating expenses and even generate positive cash flow. This is the key principle for a successful long-term Real Estate investment. You should also analyze the potential for a rise in value over the next 7-10 years. Start building long-term wealth today through a portfolio of well located and underpriced Real Estate.

Educating First Time Home-Buyers Webinar

It is important for all home buyers to be educated.  First time homebuyers have unprecedented buying opportunities that currently exist.  We are hosting a free Webinar on Thursday, September 17 at 10 am during which experts from Coldwell Banker NRT Develpment Advisors and Coldwell Banker Mortgage discuss the tax credit, loan options and more.

Coldwell Banker NRT Development Advisors releases 2nd quarter report on Atlanta market

As you may have seen in the Saturday, August 15, 2009, AJC,  small positive signs were reflected in the 2Q 2009 edition of The Development Advisor.

The NRT Development Advisors’ 2Q 2009 edition of The Development Advisor, the company’s quarterly review of the metropolitan Atlanta residential market, has just been released. The second quarter of the year is historically one of the industry’s strongest, and this year was no exception.

Although there were positive signs in many areas in comparison to the first quarter, the mixed results reflect the uncertainty of the times. Macroeconomic pressures such as high unemployment in the state of Georgia and metro Atlanta, weak consumer confidence, difficulty in obtaining a mortgage and appraisal issues continue to weigh heavily on housing.

In addition to seasonality, several factors have contributed to the absorption improvement in metro Atlanta’s housing market since 1Q 2009. The $8,000 first time home buyer tax credit, historically low interest rates and the second highest affordability index recorded have combined to encourage home buyers to move from the sidelines and take advantage of home ownership.

Highlights about the 15-county metro area from 2Q 2009 report include:
·    Total closings were down 9% compared to 2Q 2008. However, there was a 32% increase over 1Q 2009.
·    Compared to 2Q 2008, resale was down only 4% while new construction declined over 31%.
·    Both resale and new construction enjoyed a significant increase in closings when compared to the 1Q09 results.
·    Sales price declines were the most pronounced in resale transactions versus new construction, primarily due to short sales and foreclosures.
·    New construction had an 8% price decline over 2Q 2008 while resale declined 22 – 24%.
·    On a positive note, inventory levels continue to decline significantly for both resale and new construction and building permits remain at historic lows.

Much of our information is compiled from the company’s proprietary Universal Database, a system that pulls data for the entire metropolitan Atlanta market from both FMLS and GAMLS, deleting any duplication.  Click here to download the full 2Q 2009 report.

Industry Pushes to Extend Home Buyer Tax Credit

By: Leslie Williamson

As the online edition of the Wall Street Journal states, positive steps were made today to reinvigorate the US Housing Market.  An association of chief executive officers of leading US corporations issued a set of recommendations for the White House and Congress that are aimed to jumpstart the housing market in order to stimulate a broader economic recovery!

The recommendations are very targeted, i.e. keep mortage rates at historically low levels (below 5%) for at least one year, and are critical next steps for a housing recovery  that will in return boost the economy as a whole.

Social media important tool in the homebuying process

By: Jessica Weston

The internet has been climbing the ladder over the past several years as one of the most valuable tools in the homebuying process for buyers and, therefore, for realtors. In a recent study by the National Association of Realtors (NAR), “87% of recent homebuyers in the U.S. say they used the internet as an information resource during their home-buying process, and nearly 1/3 say they first leaned about their newly purchased home from an online channel.” And, with the recent craze about social media, the internet is also a powerful communication channel amongst friends, colleagues, and trusted industry experts. Given this data, it is very important that real estate professionals focus on the internet as a valuable sales tool to reach out to consumers and communicate with them.

Social media outlets are important platforms for real estate agents to share industry news, voice their opinions and promote their listings. Their words are trusted by those listening since their audience is typically friends, family, friends of friends, colleagues, and acquaintances. Gone are the days when traditional media set agendas by presenting information that represented unchallenged truth. Now, consumers are more likely to trust what they have seen, read or heard about a company if someone they know has already mentioned it to them. So, for home sales, all it takes is one real estate professional to begin a blog, post something on his/her Facebook page, and/or share a video of his/her home for sale to begin a chain of communication that reaches a broader audience than ever before. It’s like the conversation at the water cooler, but with hundreds or thousands of people as your captive audience! Word of mouth about a company or association drives trust. Trust drives transactions.

To capitalize on the world of social media, Coldwell Banker NRT Development Advisors will be hosting a series of ongoing training programs, called Socially Speaking. These sessions will educate our sales and marketing teams about how to utilize these outlets to effectively market their listings and inform prospective clients about the social media forums with which their target audiences take part.

One in Five Americans Plan to Buy a Home

By: Leslie Williamson

As stated in the Fox Business article “one in five Americans plan to buy a home despite economic conditions” and 50% of these buyers will be first time home buyers.  In Atlanta, we certainly have the inventory to offer these buyers.  As sellers, we need to make the inventory palatable for these buyers to take action now and, as agents, we need to be equipped with the tools to overcome current buying objectives.

What makes the inventory palatable? In a recent market sentiment survey by Metrostudy, 56% of the builders surveyed stated that reduced pricing on inventory was the most effective incentive.

 As agents, we need to understand all competitive pricing, as well as acknowledge that today’s buyers are now paying closer attention to home values and have researched their buying decisions for several months prior to actually contacting an agent.  Agents need to be able to verbalize and illustrate to the buyers that now is the best time purchase. Coldwell Banker NRT Development Advisors has taken initiatives to educate their agents on the following:

 -       First Time Homebuyers Tax Incentive

-       Knowledge of the competition

-       Up-to-date financing information

-       Establishing a relationship with the buyer

Because of their knowledge of the above,Coldwell Banker NRT Development Advisors agents have been able to provide a viable selling proposition to successfully close sales.

 Per Move, Inc. CEO Steve Berkowitz, ‘It’s not all doom and gloom.  We found Americans are optimistic about homeownership despite concerns.”

 

Everyone Needs Inspiration!

By: Leslie Williamson

Everyone needs a little inspiration! Last night I attended the Atlanta Sales and Marketing Council’s monthly meeting featuring Charles J. Clark III.   He reminded us all in the sales arena that we need to get back to basics and ask his trademarked question at the end of the pitch “What do you think about going ahead with this today?”

Of course we are all afraid of rejection, but we will never know the answer if we do not ask! What do we really have to lose?  We might even get the chance to close on a sale.  Right now in times when the headlines are doom and gloom, I encourage everyone to get rejuvenated  by attending education classes, seminars, etc and get a little inspiration – it goes a long way.