Yes, the American Dream is still alive!

June 14, 2010 · Leave a Comment

By: Leslie Williamson

Housing Watch recently posted an article stating “from a recent survey, the home ownership dream is in decline.” Forty-nine percent out of the 2,000 persons surveyed believe they will never be able to have a down payment for a home.

As an eternal optimist, I believe that the American Dream of homeownership is still alive and well!  A market in flux is gradually coming to an end and we are once again entering a market of opportunity.  The market is back to a more “traditional” pace of growth and absorption, a far cry from the free fall we recently experience and much more stable than the artificial levels of 2004 and 2005.

According to the NAHB, “Even though the homebuyer tax credit expired on April 30, 2010 and won’t be renewed, there may never be a better time to buy a home than today.”  Most buyers can take advantage of today’s competitive prices and get a home they may not have been able to purchase just a few years ago.

Loan programs are still available to offer affordable down payments through FHA, down payment assistance programs and grants.  The main objective to qualify for the different loan programs to assistance with a down payment is good credit.

Yes, the American Dream of homeownership is still alive and well!

→ Leave a CommentCategories: FHA financing · First-time homebuyer · Home Builders Association of Atlanta · NRT Development Advisors · Real Estate

Friday Five: Findings from the Atlanta Housing Market Summit

June 11, 2010 · Leave a Comment

By: Brad Horner

On Wednesday, local real estate data experts SmartNumbers and ViaSearch jointly hosted their semiannual Atlanta Housing Market Summit. 

The good news from the event: The worst is considered to be behind us and Atlanta’s housing outlook is improving. 

The not as good news: Atlanta is not out of the clear just yet.

Below are the top five findings from the event, as covered in Michelle Shaw’s Atlanta Journal-Constitution article Housing outlook better, but still mixed:

  1. Home prices are at 2003 levels and lot prices are akin to what developers paid in 2002.  New homes tend to be smaller, with less-expensive standard finishes — as once was the norm in a starter home.
  2. Almost 40 percent of all homes selling in 2010 are under $100,000.
  3. New home sales historically claimed nearly 50 percent of closings, but last year the segment accounted for 20 percent.
  4. Existing home sales will hold up the market until conditions change.
  5. The Atlanta market, before home prices skyrocketed, was fueled by first-time buyers during the boom years. Their numbers dropped sharply when the economy dived and housing tanked. A resurgence of the trend means the market is stabilizing.

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Market Response during the last 18 months!

June 8, 2010 · Leave a Comment

By: Brad Horner

As we approach the mid-point of 2010, I recently took the opportunity to sit down with Susie Proffitt of The Florida Home Show and Atlanta’s Best New Homes to talk about how our company, our clients and consumers responded to the real estate market during the last 18 months.  

Though economic factors continued to impact the industry and create apprehensions and obstacles for potential home buyers, many of our diverse developer, bank and institutional clients were still able to buck trends and increase qualified traffic and, more importantly, sales.  In the below video, Susie and I discuss how NRT Development Advisors helped them to do so by creating and executing innovative, results-driven marketing and sales strategies, including repositioning, partnerships, events, social media outreach and more.

I invite you to take a few minutes to watch the below video (by clicking on the image), which offers insight regarding how to approach the current market and includes video of the beautiful homes we have the privilege of representing.


→ Leave a CommentCategories: Bank Owned · Company news · Market data · NRT Development Advisors · Real Estate · Sales and Marketing · Value of a home

Fun at NRTDA!

June 8, 2010 · Leave a Comment

By: Leslie Williamson

A manager once told me that there were  3 ways to motivate people to work harder, faster and smarter:

1) Threaten them

2) Pay them lots of money

3) Have fun while working

We all know that threatening does not work and paying lots of money is a short term solution. A fun workplace is not only productive but attracts people and new business.  Check out the fun Coldwell Banker NRT Development Advisors enjoyed at their Post Memorial Day Bash!  There were several gourmet chefs in the crowd that prepared delicious dishes!

Post Memorial Day Bash at NRTDA

Post Memorial Bash at NRTDA

→ Leave a CommentCategories: Company news · Event · NRT Development Advisors

Friday Five: The oil spill’s impact on home sales

June 4, 2010 · Leave a Comment

By: Brad Horner

Even after living in Atlanta for decades, I still call Florida “home.”  I grew up in Jupiter and proudly attended Florida State University.  And, many of my fondest memories took place on Florida’s sandy white beaches.  That’s why today’s Friday Five is a hard one for me to write, as I – along with millions of others who live and vacation along the Southeast coast – are struggling to come to terms with the long term and catastrophic effects  of the BP oil spill, which has already been called the “worst oil disaster in US history.”

Within the first six weeks following the spill, the real estate industry is already feeling the repercussions. Homeowners and buyers along the coast who have yet to see or smell oil are understandably concerned about what the future holds for their properties.

Many are worried that beach access and views will be compromised once the oil gets closer and that home prices will drop even lower following what was considered to be the recession’s bottom.  (Housing Predictor forecasted that, “Homes along the immediate path of the Gulf Coast oil leak are forecast to decline at least 30% in value as a result of the environmental catastrophe produced by British Petroleum’s gushing oil well.”).   And, WINK-TV in Tampa, AL.com, Business Insider and many other media outlets have recently quoted Realtors who have seen real estate transactions fall through along the Gulf Coast because of buyers’ concerns.

Feeling helpless is a pervasive thought amongst homeowners in light of the recent tragic events involving the BP oil spill, however, proactive measures can be taken.  Wall Street Journal reporter June Fletcher listed steps homeowners should take if trying to sell a home along the Gulf coast in her recent article, “On Florida Coast, Homeowners Jittery”:

  1. Address fears preemptively and honestly on your property’s website, and don’t try to gloss them over.  Say “We realize you may be concerned about the oil spill; we are, too.”  Then link to local news stories, blogs and beach webcams to show conditions less dire than those shown on national media, which focus on hardest-hit areas.
  2. Visit your property, talk to your neighbors and take date-stamped pictures of the beaches nearest your property. Upload your findings as often as possible.
  3. In your advertising, focus on non-beach attractions, like live theaters, water parks, zoos, and golf courses.
  4. Remember that bad news brings out bargain hunters, so be prepared to negotiate. But don’t let them take advantage of you by going below the discounts that other sellers or landlords are giving.
  5. Document any losses that you incur. If you’re a landlord, keep track of cancelled reservations; if you’re selling, get an appraisal or broker’s price opinion now to serve as a baseline should property values fall. You’ll need evidence if you pursue compensation from the government or BP.

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Collin Ellingson Participates in AV200!

June 2, 2010 · 1 Comment

Congratulations to our very own Collin Ellingson for his participation in the Aids Vaccine 200 Ride.  This is the first year Collin participated in the AV200, a 200-mile bike ride through the Georgia countryside over a 2-day period.  The race starts at Emory School of Medicine, traveling the tough 100 miles to Rock Eagle Campground and returning to Emory the next day.

Collin Ellingson racing over the finish line!

Building awareness and raising money to finding a cure for HIV/AIDS is 100-fold harder than the back-to-back centuries these riders take on, both with challenges of their own.  Out of 150 cyclists who participated, Collin was among the top ten fundraisers for this year’s ride, raising $5,000!  Because the event is fully subsidized through sponsors and volunteers, 100% of all funds raised go to the Emory Vaccine Center, which is at the forefront of AIDS vaccine research.

This is just one of the many ways that NRT Development Advisors’ executives give back to our community.  To view photos and learn more about this great cause, visit at the AV200 site.

→ 1 CommentCategories: Company news · NRT Development Advisors

Friday Five: The funnier side of real estate

May 28, 2010 · 1 Comment

By: Brad Horner

There is an air of excitement in our office today as the team wraps up for an extended Memorial Day weekend.  As such, I thought today’s Friday Five should take a lighter tone than usual.

How about a few laughs at the expense of the real estate market?  Below are five sites that are sure to make you smile.

  1. Lovely Listings This photo blog shares “the wonders of bad, bad real estate listings.”  And “bad” doesn’t even begin to describe some of these incredibly odd and outlandish – yet hilarious – home listings.
  2. Life of a Realtor Two creative Conejo Valley Association of Realtors members created a parody of a real estate transaction, as told by song.  They say that the parody “speaks to the grit, determination, perseverance and optimism of Realtors,” but they clearly forgot to mention “creativity”, as these two Realtors are talented.
  3. The Realities Of Real Estate Everyone involved in a real estate transaction – including the homeowner, lender, buyer, appraiser and tax assessor – often view the same home very differently based upon their role in the transaction.  This short photo montage shows just how different those views can be.
  4. Funny Definitions for Real Estate Jargon For those who have been in real estate for a while, you know there is a fine art to translating home listings.  This list of definitions pokes a little fun at real estate advertising lingo.
  5. Funny Real Estate Jokes This site houses many funny real estate videos, misleading MLS typos, comics, jokes and more.

Have you seen any funny real estate sites that should be added to the list?  Please share by leaving us a comment.

→ 1 CommentCategories: Friday Five

Essentials for Young Lives Drive a Success!

May 26, 2010 · Leave a Comment

By: Leslie Williamson

We were excited to have the privilege to participate in HomeAid Atlanta’s ninth annual Essentials for Young Lives Drive!  HomeAid reported that more than 37,000 baby items were collected through the drive this year including:

 - 23665 baby wipes

 - 11984 diapers

 - 302 cups/bottles/pacifiers

 - 200 containers of formula

 - 509 containers of baby food

 - 75 baby bath items

 - 89 articles of children’s clothing

 - 207 stuffed animals/blankets/burp clothes/washclothes

 - 282 toiletries for moms

The items collected were distributed just before Mother’s Day to seven local shelters that serve homeless and young children.  HomeAid Atlanta Has provided housing construction assistance to all the shelters that benefitted from the drive.

We look forward to participating in the next fundraiser for HomeAid Atlanta -   Project Playhouse.  This fundraiser features extraordinary playhouses, designed and built by some of Atlanta’s premier architects and home builders.

→ Leave a CommentCategories: Event · Home Builders Association of Atlanta · HomeAid Atlanta

Thanks for attending last week’s Tweetup

May 26, 2010 · Leave a Comment

By: Christine Macrenaris

NRT Development Advisors’ Real Estate Tweetups (#atlre) always attract such a lively crowd!  We enjoyed engaging conversation and tasty libations at last week’s Tweetup, held at the Loews Atlanta Hotel’s Bar Eleven.  Click here to view photos from last week’s event.

The Tweetups will pick back up after the summer, and we will share event details then.  In the meantime, let us know which locations you recommend for future Tweetups by leaving a comment.  We try to rotate the location (they’ve been held in Midtown’s Loews Atlanta Hotel, Buckhead’s Cantina Taqueria & Tequila Bar and West Midtown’s Ormbsy’s in the past) to make them convenient to all who are interested in attending.

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May 24, 2010 · Leave a Comment

By: Leslie Williamson

Mortgage rates are at the lowest levels to date for the year. The average rate on a 30 year fixed loan declined this week to 4.84 percent from 4.93 percent a week ago.

 The combination of the low interest rates with the deep discounting of home prices creates the perfect opportunity for a home purchase. Many builders and developers are even continuing the tax credit in some form or fashion by offering paid closing costs. Also there are still down payment assistance programs for the First Time Homebuyer.

Opportunities are still available in the housing market take advantage and buy now!

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