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Coldwell Banker NRT Development Advisors (NRTDA) is pleased to announce that it has been selected to exclusively market and sell seven new home communities in metro-Atlanta, Orlando and Tampa. The properties include:

• Sera, Atlanta, GA – 2, 3 and 4 bedroom townhomes priced from $259,900 – $299,900
• The Park at Vinings On The Chattahoochee, Atlanta, GA – 2 and 3 bedroom townhomes priced from the $150s
• Emerson Overlook, Marietta, GA- 1, 2 and 3 bedroom condos starting in the high $140′s.
• Avalon of Sandy Springs, Sandy Springs, GA – FHA approved 2 bedroom townhomes priced in the high $80s
• Millennium Palms, Orlando FL – 1, 2 and 3 bedroom condominium residences priced from $35,900 to $49,900
• Chantilly Station, Atlanta, GA- 1 and 2 bedrooms from $95,000
• Villas at Autumn Chase, Tampa, FL – Townhomes from $100,000

“Although the real estate market in Atlanta and Orlando continues to be challenging, we’ve been very successful through strategic marketing practices, increasing traffic to the properties we represent and ultimately, closing sales,” said Brad Horner, president of NRT Development Advisors. “Our impressive record speaks for itself — developers, banks and asset managers are increasingly turning to Coldwell Banker NRTDA because of our innovative and realistic approach to marketing and sales.”

In 2010, NRT Development Advisors marketed and sold three of the top four condominium communities in Atlanta, closing over $55 million in sales in those developments. In addition, they recently sold-out all 248 units at Mosaic at Millenia (Orlando) in less than 12 months, and 137 units at luxury high-rise 10 Terminus in Atlanta.

I just read an interesting article in Realtor Magazine by Dirk Zeller, titled Two Rules for Real Estate’s New Norm.  He states “Don’t waste time or energy hoping real estate will go back to being the way it was. Instead, accept the realities of the current market and make yourself better.”

I agree, there is a new norm in real estate and we have to work even harder and smarter to accomplish our goals and revenues. Several items that Dirk points out are below:

1) More leads are needed to produce sales – Why?

▪ Buyers are taking longer to buy. The National Association of REALTORS®’ 2010 Profile of Home Buyers and Sellers reported the length of time a buyer takes to buy is 12 weeks. That’s up from seven weeks in 2001. They are more cautious, apprehensive, and even fearful.

 ▪ Consumers face unique challenges. According to that home buyer and seller profile, 63 percent of first-time home buyers and 57 percent of all buyers either considered or wanted to buy a foreclosed home, but only 4 percent actually did. The ones who did not cited a wide variety of reasons, including the condition of the home, pricing, and perceived difficulty and frustration with the process.

 ▪ Sellers can’t sell as easily. Many sellers don’t have much equity, are underwater on their mortgage, or don’t want to deal with the short-sale process. And some want to do a short sale to end the negative equity cycle, but don’t have a willing partner in their lender. As a result, you will go on more listing appointments to acquire the same amount of listings in the “new normal” market.

2) You have to work harder and smarter!

Invest your energy into understanding the new technology and listing tools that are available to you!

Benjamin Franklin once stated,  ”Without continued growth and progress, such words as improvement, acheivement and success have no meaning.

Coldwell Banker NRT Development Advisors would like to welcome the following new sales associates:

Kelli Meier

Tracy Dowdell

Valerie Swails

Happy Holidays

From the NRTDA family to yours

 As the holiday season begins, we’d like to take this opportunity to thank you for your continued partnership.

In 2010 NRT Development Advisors made national news for its sales milestones, received high acclaims for unique marketing tactics and increased its team of sales professionals, and we have you – our clients and partners – to thank for our continued success.

May your holiday season and the New Year be filled with much joy and happiness. We look forward to working with you in the coming year and continuing a successful business relationship.

Fannie Mae predicted that national Q4 new home sales absorption would increase by 38,000 units over Q3 levels, representing a 13% quarter-over-quarter increase. Considering NRT Development Advisors represented the #1 and #2 condominium properties for sales volume closed during Q3 (which were 1010 Midtown and 10 Terminus, respectively, according to SmartNumbers), our clients are in for a holiday treat in Q4! So far in the fourth quarter, many of our condominium clients are experiencing double digit contrats per month. And our Florida markets have experienced the same success. One of our Orlando communities, Mosaic at Millenia, has had more than 70 sales in Q4 already.

How did we do it? NRT Development Advisors’ agents mapped out very targeted initiatives, including:

 • Revisiting existing customer databases

• Reaching out to the top coop agents at each community

• Updating all prospect action plans

• Networking with colleagues

• Reanalyzing pricing and positioning

And Q4 still isn’t over. Our agents are diligently working with the many homebuyers who are looking to close before the end of the year, taking advantage of the Homestead Exemption, low interest rates and unbelievable value.

Robert L. Stevenson once stated, “Don’t judge each day by the harvest you reap, but by the seeds you plant.” Coldwell Banker NRT Development Advisors is excited to welcome two new sales associates – Corey Sayre and Sean Britts. We look forward to the seeds you will be planting at NRTDA!

By: Collin Ellingson

In the current real estate environment, it often seems that homebuyers are focused on one thing, and one thing only: PRICE.   Your clients and customers are more data-focused and analytical than ever before after reading articles about the local market and national economy, poring over the infinite number of real estate websites, and listening to the industry experts on the myriad of television news programs available twenty-four hours a day.

This is why professional salespeople must master the facts:  about their listing, its competition, and the local, regional, and national economic and political environment, as these all factor into the psychological propensity for a client to make a buying decision.  However, all of the above routes of information gathering serve as a means to answer one central question: “When is it safe to jump in the water and buy a home?”

 In general, people must still believe in the long-term economic viability and emotional value of homeownership.  If they didn’t, then why would people even bother to look, and spend an entire Saturday or Sunday doing so?  

 Contrary to typical seasonality, real estate agents are still seeing robust weekly traffic numbers at many new home communities.  Why?  Because there are excellent reasons to purchase now:  record low interest rates, excellent inventory, and amazing values to name a few.  And, people still believe in homeownership!

At the heart of everything lies the inherent human desire to find a comfortable place of shelter, a safe haven from the world, and a place to share with friends and family.  As Phoebe Chongchua points out in her article “Why Buy A Home”, homeownership provides long-term stability and security.  It means never wondering when a landlord might decide to sell and force an unwanted move.  It means customizing and decorating to reflect one’s personality.  Ownership provides a feeling of community and belonging which can’t be matched by renting.

So, help your customers satisfy both sides of the homebuying equation, and become their trusted navigator.  Show them a home which they want at a value which will rationalize the decision to say “yes”, and you will be creating satisfied homeowners.