By Judy Price
Google experienced a 5% drop in market share since last year, so it has recently made changes to how websites are ranked on its site. Through the latest Google Panda update, more weight is now given to sites that have relevant, quality content. Some of the relevant content that Google is looking for comes from blogs, social media and video.
What is Google Panda? It is a filter that is designed to identify what Google believes to be ‘low quality pages’. If there are too many low quality pages, the Panda filter effectively flags the site. Panda gives a site-wide penalty, not a page penalty. So if a certain percentage of your pages fall below Panda’s quality algorithm, then the whole site suffers. The biggest mistakes are:
- Lack of original content page to page
- Pages with empty content
- Overlapping and redundant articles
- Too many ads
So what can you do to increase your internet exposure? Fresh material for your website, (property) videos, (resident) testimonials, usage and linkage to social media sites will all aid to increase your organic search positioning with Google. Fresh content should be added on a regular basis.
Here are a few examples of how NRTDA is using relevant, quality content for our developments:
Gallery Residences Resident Video
Leslie Williamson
Maria Mena
Brad Horner
Collin Ellingson
Bob Romano
Alec String
Meril Missbach
Marty Griffin
Lenny Rindsberg
joanhertz
billgraham1299
Judson Kidd
