Category Archives: Market Intelligence

What is Market Intelligence?

Posted on February 17, 2012 by | Leave a comment

We have a saying in the NRT Development Advisors’ office: There is an art and a science behind every decision. The “art” involves what feels right, relying on a gut instinct that is trusted following years of experience and success. The “science” removes the emotional and focuses on the facts and figures. NRT Development Advisors’ Market Intelligence Department provides the science behind our real estate recommendations. Market Intelligence helps clients make well-informed residential real estate decisions.

Our proprietary Universal Database combines data from MLS and FMLS listings (deleting any duplicates) to recognize trends in distressed and market sales, across all price points. Additionally, weaving in information from a large number of sources – including pre-foreclosure listings, new construction sales, demographics, regression analysis, sales trends and more – allows NRT Development Advisors to assemble reports that no other sales and marketing company has the ability to create. Because every data source (macro and micro) has its limitations, we understand that it is important to pull from as many quantifiable sources that are available in order to provide the most accurate market picture. The ultimate goal is to help our clients compare ‘apples to apples.’ From our in-depth analysis, we are able to make recommendations that answer questions such as:

 o Is this new construction project feasible?

o What is the gap between market sales verses distressed sales in neighboring communities?

o How can we best reposition a property to achieve strong sales velocity?

 o Who is currently buying and what are they buying in a particular area?

This type of information is helpful to builders, developers, banks and investors in various stages of acquisition and development. It is always important to make well-informed market appropriate decisions. To learn more about how our Market Intelligence Department can help with your development, asset valuations or site repositioning contact us.

→ Leave a comment

Posted in Market Intelligence, Real Estate

Midtown Atlanta Infrastructure Improvements Will Pave the Way for a Housing Rebound

Posted on February 3, 2012 by | Leave a comment

Midtown is hopping these days, and the excitement isn’t limited to the buzz over the myriad of new restaurants which have popped up over the past few months.   Over the next several years, planned infrastructure improvements promise to dramatically enhance the livability of one of Atlanta’s most dynamic neighborhoods. 

The Midtown Alliance, the organization guiding Midtown’s renaissance since the 1970’s, is spearheading a number of new projects, outlined in the link below: 

http://www.midtownalliance.org/Streetscape%20Update.pdf  

One example is the $4.1 million Juniper Street Streetscape project, slated to begin construction in early 2012.  Local planning, architecture, and landscape architecture firm Tunnell-Spangler-Walsh  was retained to design the scheme.  According to details on the firm’s website  “the plan…includes transit improvements, traffic calming, and traffic flow changes that will transform the street from one that repels and divides to one that attracts and connects.”

 (http://www.tunspan.com/cutsheets/urban_streetscapes/Juniper_Street.pdf )

Physical enhancements in connectivity improve resident quality of life, assist in local business attraction and retention, facilitate job creation, and ultimately, drive housing demand.

As a real estate professional, this is great information to share with prospective homebuyers, as investments in the future help us all to focus on the long-term vision, as opposed to short-term economic challenges. 

On another note, yesterday’s Atlanta Real Estate Summit, sponsored by the Atlanta Business Chronicle, The Atlanta Board of Realtors, and RealValuator,  covered lots of territory and at times encouraged and expressed divergent opinions about the state of the national and local housing market.   One thing no one disputed, however, was the continued decrease of in-town new construction housing inventory.  Real estate is not only local, but hyper-local.    

As real estate professionals, it’s our job to stay informed about the conditions in each of the sub-markets in which we operate.  In doing so, we facilitate an informed and confident decision making process for our customers and clients.

→ Leave a comment

Posted in Uncategorized, Market data, Urban Living Atlanta, Atlanta Board of REALTORS, Market Intelligence, Midtown Alliance, Midtown Atlanta

NRTDA Taps Judson Kidd to lead Market Intelligence Department

Posted on January 18, 2012 by | Leave a comment

 Coldwell Banker NRT Development Advisors appointed Judson Kidd to director of Market Intelligence, a role that tasks him to track and analyze all aspects of the local, regional and national real estate markets and to provide clients with thorough analysis that will inform pricing, inventory and marketing decisions.

Kidd brings an extensive sales and marketing background to his new role.  No stranger to the Coldwell Banker brand, Kidd has been a Realtor with Coldwell Banker Residential Brokerage for eight years, during which he earned both the Million Dollar Club and the Presidential Premier Gold Circle Club status.  He also held marketing and development roles with Xeko.com and HowStuffWorks.com, managing marketing initiatives, creating sales collateral, overseeing customer retention strategies, conducting media outreach and more.

 “In any economy, accurate and timely market information and insightful analysis are vital to making informed real estate decisions,” said Brad Horner, president of Coldwell Banker NRT Development Advisors.  “As director of Market Intelligence, Judson Kidd will play a critical role in the development sales and marketing process, bringing a unique perspective due to his background in real estate sales, consumer marketing and data analysis.”

Market Intelligence blends NRT Development Advisors’ in-house professional expertise with comprehensive statistics, demographics, buyer preference data and analytical tools.  Its findings and analysis help to inform clients about consumer trends, pricing structure, real-time market changes, project/product feasibility, market repositioning, broker price opinions and more.   

→ Leave a comment

Posted in Market Intelligence