Category Archives: By Design

By: Leslie Williamson

Jessica Weston was right on target regarding her blog “First Impressions are Lasting Ones”.  Clients are always looking for the smoking bullet when it comes to converting the consumer into an actual buyer that will write a contract. 

What is the most important aid in converting a buyer into writing a contract? Coldwell Banker NRT Development Advisors counsels all their clients on the importance of model homes as well as good partnerships with local businesses and designers to help create the model homes.  One such example is the partnership established between By Design and The Stacks at Fulton Cotton Mill.  By Design offers contemporary furniture focused on European design and modern sensibility. The design and contemporary style of By Design was the perfect partnership for The Stacks at Fulton Cotton Mill.  Within one week after the installation of the By Design model, The Stacks at Fulton Cotton Mill wrote a contract on the model.  The purchaser also wished to purchase some of the furniture.  The partnership is a win-win!