Author Archives: Leslie Williamson

Simple Steps to Staging a Home

Just recently I was asked to stage a home prior to going on the market.  There are several simple solutions to prepping a home to illustrate it’s best features without spending a lot of money.

1) Don’t overcrowd a room with furniture that is too large for the space; it will only make the room appear small and cramped. However, don’t leave a room too barren either.

2) Get rid of the clutter. Make a house rule that for every new item that comes in, an old one has to leave. One of the major contributors to a cluttered look is having too much furniture or just items need a place to go – decorative baskets can be used to store the loose items, i.e. magazine, remotes, etc.

3) Lighting is important. As it turns out, many  homes are improperly lighted. To remedy the problem, increase the wattage in your lamps and fixtures. Make sure you have three types of lighting: ambient (general or overhead), task (pendant, under-cabinet or reading) and accent (table and wall).

4) Mixing the right accessories can make a room more inviting. When it comes to eye-pleasing accessorizing, odd numbers are preferable, especially three. Rather than lining up a trio of accessories in a row, imagine a triangle and place one object at each point. Scale is important, too, so in your group of three be sure to vary height and width, with the largest item at the back and the smallest in front.

If you wish to sell your home, take time to make it presentable and pleasing.

Is the View Worth the Extra Money?

By: Craig Dodd

My philosophy is, you can’t live in a view. Therefore, making sure the space works for you is imperative above all else. Ask yourself, does the home have the necessary storage and size rooms I need? The novelty of a great view will fade over time, but the size of your kitchen and the flow of your space is what you see and live with from the moment you walk through your door. With size in mind, I recommend not going below 50% of what your current space is, if you live in a single family home. Therefore if you have 3000sf home, a 1200sf condo will likely be too much of a downsize for you.

 Here is where my philosophy on condo views developed from: When I first began selling condos 10 years ago, I always thought the higher up you bought the better. However, as I began to speak with more and more clients that lived with very high views. Many began telling me that after three to six months, they stopped noticing the view. The owners explained that they just didn’t enjoy it much in their day-to-day lives unless they had company, but their living space is what they had to live with day-in and day-out.

Oddly enough, the clients that purchased condos with a tree line view that allowed them to see people walking around reported that they stayed engaged with the view and enjoyed it more. They often sit on their terrace and people watch. This is difficult to do if your view is from the 25th floor unless you brought your handy binoculars which for some might sound a little strange?

Therefore, based on my conversations over the years, my recommendation is to be high enough off the street to cut noise, but still able to engage with what is going on around you. Depending on the location, that might be as low as the 4th-5h floor. Since condominiums typically increase about $10,000 for every vertical jump you make, living on a lower floor may mean that you pay less and enjoy more.

Coldwell Banker NRTDA Announces Top Sales Associates!

Coldwell Banker NRT Development Advisors recently named its top sales agents and employees, based upon 2011 home sales and performance: 

  • Agents of the Year -  Gross Commission Income: Michael  Caggiano 
  • Agents of the Year  -  Units Sold: Kathy Phillips 
  • Listing Agent of the Year –Gross Commission Income: Sunny Williams 
  • Listing Agent of the Year – Units Sold: Joan Hertz 
  • Buyers Agent of the Year – Gross Commission Income: Craig Dodd 
  • Buyers Agent of the Year – Units Sold: Allen Snow 
  • Sales Directors of the Year: Lenny Rindsberg and Meril Missbach 
  • Extra Degree Award: Liz Baska 
  • Rookie of the Year: Katherine Nguyen   

Outstanding Attitude Award: Valerie Swails

  • Finish Strong Award: Liz Baska          

“In 2011, we asked the impossible of NRT Development Advisors’ employees and agents, and they certainly delivered,” saidBrad Horner, president of Coldwell Banker NRT Development Advisors.  “In what was such as a challenging year for most in real estate, NRT Development Advisors pulled together and became stronger than ever, delivering solid results for all clients and creating demand for the company’s services.

Coldwell Banker NRTDA Welcomes New Sales Associates!

Oliver Wendell Homes once stated “The great thing in the world is not so much where we stand, as in what direction we are moving.” Well, Coldwell Banker NRT Development Advisors is moving in a positive direction! We would like to welcome the following new sales associates:

Judy Hollowell

Susan Bird

Glenda Brady

 

What is Market Intelligence?

We have a saying in the NRT Development Advisors’ office: There is an art and a science behind every decision. The “art” involves what feels right, relying on a gut instinct that is trusted following years of experience and success. The “science” removes the emotional and focuses on the facts and figures. NRT Development Advisors’ Market Intelligence Department provides the science behind our real estate recommendations. Market Intelligence helps clients make well-informed residential real estate decisions.

Our proprietary Universal Database combines data from MLS and FMLS listings (deleting any duplicates) to recognize trends in distressed and market sales, across all price points. Additionally, weaving in information from a large number of sources – including pre-foreclosure listings, new construction sales, demographics, regression analysis, sales trends and more – allows NRT Development Advisors to assemble reports that no other sales and marketing company has the ability to create. Because every data source (macro and micro) has its limitations, we understand that it is important to pull from as many quantifiable sources that are available in order to provide the most accurate market picture. The ultimate goal is to help our clients compare ‘apples to apples.’ From our in-depth analysis, we are able to make recommendations that answer questions such as:

 o Is this new construction project feasible?

o What is the gap between market sales verses distressed sales in neighboring communities?

o How can we best reposition a property to achieve strong sales velocity?

 o Who is currently buying and what are they buying in a particular area?

This type of information is helpful to builders, developers, banks and investors in various stages of acquisition and development. It is always important to make well-informed market appropriate decisions. To learn more about how our Market Intelligence Department can help with your development, asset valuations or site repositioning contact us.

Coldwell Banker NRT Development Advisors Continues to Grow!

Coldwell Banker NRT Development Advisors has expanded its team following the company’s 2011 success, including being recognized as Atlanta’s No. 1 ranked office in listing volume for attached residential sales.  The company tapped four new sales agents to join its award-winning team.

Marquis Williams has more than five years of real estate sales experience and residential and commercial broker designations.  He has training in foreclosures, short sales, property management and more.

Prince Goins brings not only four years of real estate experience to his new position, but also a background in financial advising.

Terry Clemons, a certified relocation agent, has experience with single-family, REO and land sales.  Prior to beginning her career in real estate, she owned an interior design business and was an interior design instructor at Mercer University and Clayton State University.

Should we hold Open Houses?

It’s  smart to expose your home to the largest number of buyers, and getting buyers inside to preview a home is a huge hurdle to jump. What’s wrong with telling everyone that your house is “for sale”.

The internet already gives the buyer an idea of the overall interior and exterior look of a home, but customers still want to experience the house.

A side benefit for an agent to hold open a listing is the real estate agent might receive buyer leads just from being in the right place at the right time.

What does it take to hold an open house?

1) A presentable and  spotless home, priced correctly and located in a high traffic area

2) Advertise online

3) Map your open house signs

 - Attach strings of balloons to each open house sign.

 - Find the busiest intersection closest to your home and put an open house sign at that corner.  

4) Turn on every light in the house

5) Turn on soft music on each floor to help set a mood

 6) Have available four-color flyers filled with quality photos 

  7) Serve refreshments and snacks

 

 

 

 

NRTDA Taps Judson Kidd to lead Market Intelligence Department

 Coldwell Banker NRT Development Advisors appointed Judson Kidd to director of Market Intelligence, a role that tasks him to track and analyze all aspects of the local, regional and national real estate markets and to provide clients with thorough analysis that will inform pricing, inventory and marketing decisions.

Kidd brings an extensive sales and marketing background to his new role.  No stranger to the Coldwell Banker brand, Kidd has been a Realtor with Coldwell Banker Residential Brokerage for eight years, during which he earned both the Million Dollar Club and the Presidential Premier Gold Circle Club status.  He also held marketing and development roles with Xeko.com and HowStuffWorks.com, managing marketing initiatives, creating sales collateral, overseeing customer retention strategies, conducting media outreach and more.

 “In any economy, accurate and timely market information and insightful analysis are vital to making informed real estate decisions,” said Brad Horner, president of Coldwell Banker NRT Development Advisors.  “As director of Market Intelligence, Judson Kidd will play a critical role in the development sales and marketing process, bringing a unique perspective due to his background in real estate sales, consumer marketing and data analysis.”

Market Intelligence blends NRT Development Advisors’ in-house professional expertise with comprehensive statistics, demographics, buyer preference data and analytical tools.  Its findings and analysis help to inform clients about consumer trends, pricing structure, real-time market changes, project/product feasibility, market repositioning, broker price opinions and more.   

#1 in Listing Volume for Atlanta Condo Sales in 2011

Coldwell Banker NRT Development Advisors is #1 in Listing Volume for Atlanta Condo Sales in 2011

 Coldwell Banker NRT Development Advisors (NRTDA) is pleased to announce that according to Trendgrahix, the company has been recognized as the number one ranked office in listing volume for residential attached sales in Atlanta in 2011. 

“It is clear from the condominium and townhome sales activity last year that consumer confidence continues to improve and that buyers are increasingly returning from the sidelines and taking advantage of the extraordinary opportunities available in today’s market,” says Brad Horner, president, Coldwell Banker NRT Development Advisors.

Two condos marketed by NRTDA, 1010 Midtown, a 35 story architectural wonder with 425 units in the heart of Midtown Atlanta, and Gallery Residences, a luxury building offering 27 stories of spacious, magnificently appointed residences, were two of the top four selling condo communities in Atlanta in 2011 based on sales volume, according to SmartNumbers. For such high-end properties, the company utilizes the expertise and experience of the Coldwell Banker Previews International marketing platform to create tailored messaging and positioning campaigns. 

Horner says, “Coldwell Banker continues to lead the market with our innovative tech tools like apps for the iPad® and iPhone®, an iAd for the iPad and our dedicated On LocationSM YouTube™ channel, which is why our company was ranked as the nation’s top real estate brokerage for both sales volume and closed transaction sides for the 14th consecutive year by Real Trends 500.”

He continues, “In 2011, we formed new partnerships designed to expose our properties to a combined worldwide audience of over 15 million global buyers every day on 550+ high-traffic, real estate-related websites, making it even easier for homebuyers to find the perfect home, and home sellers to showcase their properties to buyers all over the world.”      Also in 2011, Coldwell Banker began an exclusive partnership with 1st Dibbs, an affluent online marketplace for art, antiques, jewelry and clothing and now real estate. Previews properties priced at $1 million-plus with approved photography will be featured in the new real estate section of this affluent online marketplace for art, antiques, jewelry and clothing.

In response to the overwhelming trend of  urbanization in Atlanta,  NRTDA expanded their Urbanliving sales team  in 2011, welcoming 19 sales associates.  According to Horner, “ We believe the trend of people living in the urban core of Atlanta will continue and our Urbanliving sales team  is poised to take advantage of the needs of these buyers and sellers.”

Put a 2012 Business Plan into Action!

Plan now to make 2012 your best year ever. It’s essential that you develop a business plan to achieve success in the coming year. By implementing  you will begin to see the success you deserve .  If you’ve already created your plan, compare it with your 2011 production to ensure you’ll reach your desired income level.

A business plan is an excellent tool to get your business started on the right track. However, without the proper implementation, it can become outdated and will no longer be useful. Once you’ve laid out your goals, you must identify how you will use your resources to achieve them. You must show leadership while remaining flexible and creative — and tough enough to accept when something does not work.

A successful implementation plan contains five key components:

* Action planning  – what are your objectives

* Accountability

* Working the plan

* Reviewing progress

* Adjusting if needed

Coldwell Banker NRT Development Advisors wishes everyone a prosperous New Year and success in implementing their 2012 business plan!