COLDWELL BANKER NRT DEVELOPMENT ADVISORS SIGNS THREE METRO-ATLANTA COMMUNITIES
Sales and marketing leader partners with Stonecrest Homes on its new construction developments
ATLANTA (July 22, 2010) – Coldwell Banker NRT Development Advisors was selected by Stonecrest Homes as the sales and marketing firm to represent three of its new home communities: Harmony on the Lakes – Palisades, Eagle View and Harmony on the Lakes – South Village. For these three communities, NRT Development Advisors will provide services including project feasibility studies, comparative analysis, pricing structure, architectural input, product positioning, marketing, sales management and more.
“We describe Stonecrest Homes as ‘a thoughtful and purposeful collaboration’ of some of metro-Atlanta’s real estate development leaders, and we follow that same collaborative approach when selecting our extended team, including our sales and marketing partner,” said Stonecrest Homes’ chief financial officer Jim Chapman. “Stonecrest Homes tapped Coldwell Banker NRT Development Advisors to represent our three new home communities because of the stellar marketing and sales strategy and execution that NRT Development Advisors is known for, as well as the unprecedented industry and consumer insight that they can provide throughout the development process.”
“NRT Development Advisors is pleased to add Harmony on the Lakes – Palisades, Eagle View and Harmony on the Lakes – South Village to our diverse portfolio, as these unique properties deliver distinctively designed homes at affordable prices,” said Brad Horner, president of Coldwell Banker NRT Development Advisors. “As we do with all of the communities we represent, Coldwell Banker NRT Development Advisors has assembled a tailored sales and marketing team for each community that complements the groups’ expertise and experience with the communities’ features.”
About Stonecrest Homes
Stonecrest Homes delivers maximum homeowner value by focusing on production efficiency and proven best practices. The company was created by long-time homebuilders Charles Heiser, Jr. and Jim Chapman to meet the needs of today’s value conscious, upwardly mobile family buyer. Learn more at www.StonecrestHomesGA.com or by calling 678-426-5300.
Categories: Company news · NRT Development Advisors · Real Estate · award winning real estate
By: Leslie Williamson
I just finished reading in the Sales + Marketing Ideas magazine the article “What’s Working” by Scott Stroud. The article was right on target! The article basically describes the tactics and strategies that the builders and developers are using to buck the current market and actually make sales and grow their businesses.
The described strategies are exactly the tactics that NRTDA is using to increase sales momentum at our communities.
1) Know your competition. It is important to know who you are selling against. Pricing, incentives and marketing tactics are changing daily and you need to be ready to adjust.
2) Consumer Peace of Mind. People want to have confidence in the builder and or developer. They want to know the owner is stable as well as if a condominium community understand the stability of the HOA.
3) Communicate the Value Message. Yes, price is very important to the home buyer but other factors impact the value message as well. Location and lifestyle are crucial to the value proposition.
Grab hold of the above strategies and you can increase your sales velocity!
Categories: NRT Development Advisors · Real Estate · Sales and Marketing
Our award-winning team continues to grow! We are delighted in welcoming the following new members to the NRTDA team:
Akzahara Cobreiro – Sales Manager, Cobblestone at Eagle Harbor, Jacksonville, FL
Rob Cromwell – Sales Associate, Atlanta, GA
Cindy Leach – Sales Associate, Atlanta, GA
Robin Sica – Accounts Payable Coordinator, Atlanta, GA
We are excited to add so much real estate talent and experience to NRTDA’s already well-rounded and seasoned team.
Categories: Company news
1Q10 Multi-Family Report-update
As we reflect back on the first quarter of 2010, many of last year’s trends have carried over to this year. Many sellers are still heavily negotiating on their prices and the ability to obtain financing remains a challenge. The home buyer tax credit was just one of many factors motivating consumers to buy homes. Buyers were also able to take advantage of low interest rates and competitive prices to get a home they may not have been able to purchase a few years ago. The full extent of the tax credit, however, will not be realized until the June 30, 2010 closing deadline.
New Construction
Buckhead:
In the Buckhead sub-market, 10 Terminus Place, Gallery Residences, and Paramount lead the way in absorption and helped achieve a 230% improvement in absorption over the first quarter of 2009.
- Absorption – up 230% to 43 homes
- Average Sales Price – down 7% to $588,039
Intown:
Both absorption and average sales price in the Intown sub-market declined from 1Q09.
- Absorption – down 27% to 66 homes
- Average sales price – down 30% to $227,179
The majority of the absorption was from Twelve Centennial Park, Viewpoint, and Element. It is important to note the Element auction contributed 40 units to the total absorption in 1Q09.
Downtown:
In the Downtown sub-market, Oakland Park, The Stacks at Fulton Cotton Mill, and Kirkwood Station were the majority contributors to absorbed homes during the first quarter of 2010.
- Absorption – up 15% to 23 homes
- Average sales price – down 15% to $179,924
Resale
Both the Buckhead and Intown sub-markets had an increase in absorption over 1Q09 while sales prices have continued to decline. However in the Downtown sub-market, there was a slight decrease in absorption over 1Q09 and a slight increase in sales prices.
Buckhead
- Absorption – up 5% to 167 homes
- Average sales price – down 12.3% to $195,318
Intown
- Absorption – up 22.4% to 268 homes
- Average sales price – down 9.7% to $174,372
Downtown
- Absorption – down 2.9% to 67
- Average sales price – up 5% to $140,623
Sales prices for both new construction and resale have continued to decline, new construction homes in the Intown and Downtown sub-markets are achieving a 20% to 25% premium over resale, a rate that is considered very favorable. During the first quarter 2009, the rate was near 40% for both sub-markets.
In conclusion, many buyers are cautiously returning from the sidelines, but they have a new set of priorities and requirements that need to be addressed.
1Q10 Multi-Family Report-update
Categories: Company news · Condo · Market data · NRT Development Advisors · Real Estate
By: Leslie Williamson
Housing Watch recently posted an article stating “from a recent survey, the home ownership dream is in decline.” Forty-nine percent out of the 2,000 persons surveyed believe they will never be able to have a down payment for a home.
As an eternal optimist, I believe that the American Dream of homeownership is still alive and well! A market in flux is gradually coming to an end and we are once again entering a market of opportunity. The market is back to a more “traditional” pace of growth and absorption, a far cry from the free fall we recently experience and much more stable than the artificial levels of 2004 and 2005.
According to the NAHB, “Even though the homebuyer tax credit expired on April 30, 2010 and won’t be renewed, there may never be a better time to buy a home than today.” Most buyers can take advantage of today’s competitive prices and get a home they may not have been able to purchase just a few years ago.
Loan programs are still available to offer affordable down payments through FHA, down payment assistance programs and grants. The main objective to qualify for the different loan programs to assistance with a down payment is good credit.
Yes, the American Dream of homeownership is still alive and well!
Categories: FHA financing · First-time homebuyer · Home Builders Association of Atlanta · NRT Development Advisors · Real Estate
By: Leslie Williamson
A manager once told me that there were 3 ways to motivate people to work harder, faster and smarter:
1) Threaten them
2) Pay them lots of money
3) Have fun while working
We all know that threatening does not work and paying lots of money is a short term solution. A fun workplace is not only productive but attracts people and new business. Check out the fun Coldwell Banker NRT Development Advisors enjoyed at their Post Memorial Day Bash! There were several gourmet chefs in the crowd that prepared delicious dishes!
Post Memorial Day Bash at NRTDA
Post Memorial Bash at NRTDA
Categories: Company news · Event · NRT Development Advisors
By: Leslie Williamson
We were excited to have the privilege to participate in HomeAid Atlanta’s ninth annual Essentials for Young Lives Drive! HomeAid reported that more than 37,000 baby items were collected through the drive this year including:
- 23665 baby wipes
- 11984 diapers
- 302 cups/bottles/pacifiers
- 200 containers of formula
- 509 containers of baby food
- 75 baby bath items
- 89 articles of children’s clothing
- 207 stuffed animals/blankets/burp clothes/washclothes
- 282 toiletries for moms
The items collected were distributed just before Mother’s Day to seven local shelters that serve homeless and young children. HomeAid Atlanta Has provided housing construction assistance to all the shelters that benefitted from the drive.
We look forward to participating in the next fundraiser for HomeAid Atlanta - Project Playhouse. This fundraiser features extraordinary playhouses, designed and built by some of Atlanta’s premier architects and home builders.
Categories: Event · Home Builders Association of Atlanta · HomeAid Atlanta
By: Leslie Williamson
Mortgage rates are at the lowest levels to date for the year. The average rate on a 30 year fixed loan declined this week to 4.84 percent from 4.93 percent a week ago.
The combination of the low interest rates with the deep discounting of home prices creates the perfect opportunity for a home purchase. Many builders and developers are even continuing the tax credit in some form or fashion by offering paid closing costs. Also there are still down payment assistance programs for the First Time Homebuyer.
Opportunities are still available in the housing market take advantage and buy now!
Categories: Uncategorized
By: Brad Horner
LinkedIn recently announced upgrades to the site, many of which seem to mirror Facebook and Twitter’s features (including article excerpts, link sharing, ability to edit posts, ability to “share” posts, etc.). I think it’s a smart move, actually. LinkedIn has always provided a helpful way to stay in touch with professional networks, but it’s been underutilized in the past as Facebook and Twitter’s popularity skyrocketed. But these changes position LinkedIn to become a much more powerful tool for information sharing.
Below are the top five ways to make the most of LinkedIn, helping you to strengthen your connections and stay top of mind among your network.
- Grow your network by joining groups. There are nearly 8,000 real estate groups on LinkedIn (including industry associations and networks); joining appropriate groups is an easy way to strengthen your connections to industry leaders and prospective clients. And many of these groups list their events, as well as those who plan to attend (if attendees have RSVP’d through LinkedIn). What a perfect way to ensure you have a presence at the same events as your prospective clients!
- Ask for recommendations. Every company in every industry knows how powerful testimonials are, so let LinkedIn be a word-of-mouth marketing tool for you. Encourage satisfied customers and vendors to write recommendations about you and your company. The quotes will be published on your LinkedIn profile and broadcasted to their LinkedIn networks (possibly leading to referrals).
- Promote events. Posting information about events can help drive participation, as you can encourage your network to attend and also encourage them to share the event information across their own networks.
- Share thought leadership. Link to articles that would be of interest to your network, including a blog post that you authored, an article in which you’ve been quoted or a timely news item. Be sure to include a brief comment about why you are sharing the link.
- Solicit feedback. Use your network as a virtual focus group and allow them to provide feedback to a question or idea that you post. You can even tape the wisdom of your network by asking them to participate in a poll.
And now that companies can be ‘followed’ on LinkedIn, as they can be on Facebook and Twitter, we hope that you will follow us! Click here to visit NRT Development Advisors’ page LinkedIn and follow our updates and successes.
Categories: Friday Five · social media
Leslie Williamson
Christine Macrenaris
Maria Mena
Jessica Weston
Amber Cooley
Brad Horner
Collin Ellingson
Bob Romano
Alec String
Judy Price
Meril Missbach
Marty Griffin
Lenny Rindsberg
joanhertz
Holly Rabits
Nancy Keszthelyi