Author Archives: Leslie Williamson

Welcome New Sales Associates!

Posted on May 11, 2012 | Leave a comment

Ben Franklin once stated “Without continual growth and progress, such words as improvement, achievement, and success have no meaning.” Coldwell Banker NRT Development Advisors keeps growing!  Welcome Marquisha Patrick and Jeff Robinson.

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Posted in New sales associates

According to a recent USA Today article, large cities similar to Atlanta have  more than 40% of all households consisting of just one person.  “The swelling percentage of single-living people is changing the way cities grow, homes are built and businesses … Continue reading →

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Posted on May 1, 2012

2012 Essential for Young Lives Drive

Posted on April 19, 2012 | Leave a comment

Coldwell Banker NRT Development Advisors is excited to be participating in the Essential for Young Lives Drive, April 30, 2012 – May 7, 2012.  The Essentials for Young Lives Drive is HomeAid’s annual community – wide drive to collect “essentials” such as diapers, baby wipes, baby food and formula for homeless infants and toddlers.  The drive is conducted in conjunction with Mother’s Day, providing a great opportunity to help homeless mothers and their babies.

The official drive dates are April 30 – May 7.  Coldwell Banker NRT Development Advisors  is a drop off for the items! Bring your essentials.

 

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Posted in HomeAid Atlanta

Atlanta Open House Weekend – April 28 and April 29!

Posted on April 18, 2012 | Leave a comment

We are just one week away from the Atlanta Open House weekend. For one weekend only, April 28 and April 29,  you can preview hundreds of homes for sale in Atlanta.  Would you like to have a personal guide to weekend? Our expert agents will be on hand to talk about the local real estate market, trends they are seeing in the area,  and discuss the value of home ownership!

This event offers you the chance to see us in action. Open House Weekend is a fantastic way for you to find an approachable, knowledgeable expert that can help you navigate the home purchasing process. Click here to preview our open houses!

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Posted in Atlanta Board of REALTORS, Atlanta Home Prices, Atlanta Real Estate, Atlanta Real Estate Market, Open Houses, Realtor Open House Weekend

Urbanization

Posted on April 11, 2012 | Leave a comment

According to Wikipedia, Urbanization, urbanisation or urban drift is the physical growth of urban areas as a result of global change. The United Nations projected that half of the world’s population would live in urban areas at the end of 2008.

Urbanization is closely linked to modernization, industrialization, and the sociological process of rationalization. Urbanization can describe a specific condition at a set time, i.e. the proportion of total population or area in cities or towns, or the term can describe the increase of this proportion over time. So the term urbanization can represent the level of urban relative to overall population, or it can represent the rate at which the urban proportion is increasing.

Urban Land Institute’s “What’s Next? Real Estate in the New Economy” report found that today’s homebuyers want smaller homes in urban areas in order to save time commuting and money on mortgage. This MSN Real Estate article listed highlights from the presentation, including:

  • Rising commuting costs, both in money and in time are increasing Americans’ desires to live near restaurants, shops and services. That is especially true of the two largest groups: Generation Y and the baby boomers.
  • Gen Y prefers a more urban environment and is willing to sacrifice space for a better location. Plus, lower incomes mean they need to find homes at lower rents and lower mortgage payments.
  • Demand for larger homes and apartments will come from intergenerational families, as aging boomers are forced to live with their children or adult children are forced to continue living with parents. Friends and acquaintances also may choose communal living arrangements in larger spaces to save money. 
  • More people over 65 will choose to age in place or be forced to move in with relatives. Many of those who are free to move, like their Gen Y counterparts, favor smaller spaces in urban areas.

The National Association of Realtors found similar results with its 2011 Community Preference Survey. More than 58 percent of respondents preferred “a neighborhood with a mix of houses and stores and other businesses within an easy walk,” and 59 percent “would choose a smaller house and lot if it meant a commute time of 20 minutes or less.”

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Posted in Urbanization

Live at the Plaza at White Provision

Posted on April 4, 2012 | Leave a comment

Stop by and  preview a home at White Provision Residences and then enjoy LIVE AT THE PLAZA  Atlanta’s newest outdoor music series. Join us every Thursday evening from April through June, 5pm to 7pm, on the plaza in front of White Provision to enjoy your favorite local and regional musical acts. Atlanta’s own indie-folk favorites JoyScout will kick things off on April 5th. This series is free and open to the public. We look forward to seeing you at White Provision Residences and on the plaza this spring!

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Posted in Live at the Plaza, White Provision

Welcome New Sales Associates!

Posted on April 2, 2012 | Leave a comment

Welcome new Coldwell Banker NRT Development Advisors sales associates!

Marsha Cain

Tonya Marlatt

Renata Mellor

Retta Christoforatos

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Posted in Urban Living Atlanta

Gallery Residences – SOLD OUT!

Posted on April 2, 2012 | 3 Comments

Coldwell Banker NRT Development Advisors announced today that it sold out Gallery Residences.  NRT Development Advisors marketed the community under its Coldwell Banker Previews program and appointed experienced agents Mike Caggiano, Sue Slover and Sunny Williams to the Buckhead high rise’s sales team.

 “Selling out a community in any economy is a huge feat, but selling out a luxury residential community in one of the most challenging real estate markets of the last century may seem impossible,” said NRT Development Advisors president Brad Horner.  “The success at Gallery Residences is due to targeted positioning and pricing.  With a constant pulse on the latest market data and consumer trends, NRT Development Advisors identified and marketed to Gallery’s target audience and priced each unit appropriately to sell while still maintain the community’s value.”

Gallery Residences’ 203 one-, two- and three-bedroom homes average 1,700 square feet and offer private balconies, floor-to-ceiling windows with views of Downtown Atlanta and Buckhead.  Amenities in the 27-story building include a library, an art gallery with rotating exhibits from local artists, park-like green space with a fireplace and seating areas, and a swimming pool.

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Posted in Uncategorized

Keeping Clients

Posted on March 29, 2012 | Leave a comment

Realtor Magazine recently published an article regarding 4 Ways to Keep a Client. The article was right on target and I wanted to reiterate what they stated. Real Estate professionals are busy  and a lot of effort is put into generating and creating leads. But once  you make the initial introduction and contact with a client, how do you convert and keep their business?

1)  Respond in a timely manner. Always answer your phone, respond immediately to texts or emails.  The first responder typically gets the business!

2)  Illustrate that you are the expert.  Share information with clients about prices in a neighborhood or activities in a neighborhood.  Become the “go to” person.

3)  Communicate consistently.  Always touch your client in some form or fashion whether via email, personal note, newsletter or lunch.

If you follow the above you will see results!

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Posted in Atlanta Real Estate, Uncategorized

It’s Spring, Let’s Sell Real Estate!

Posted on March 22, 2012 | Leave a comment

Dale Carnegie once said “Inaction breeds doubt and fear. Action breeds confidence and courage.  If you want to conquer fear, don’t sit home and think about it. Go out and get busy.”

What a great time to be a real estate professional! It’s Spring, marketconditions are improving and opportunities are attainable!

I’d like to share the following ideas on ways to make 2012 your best real estate year ever:

Prospecting, Presentation, Pricing and Promotion

Let’s begin with Prospecting:

Focus on proven income-generating activities and multiple prospecting methods to get an appointment every day and keep your pipeline filled with future business.

Presentation:

Put your best foot forward, use the latest available technology to present your brand and your abilities as a real estate professional.

Pricing:

Accurately price every property, repositioning as necessary, to sell homes efficiently in today’s market.

And finally, Promotion:

Take advantage of the industry leading marketing and technology tools. Record a personal video as well as video your listings.  It is proven that agents who invest in themselves and their business generate higher levels of income. Take steps today to make sure you and your listings stand out in a very competitive crowd.

By focusing on the above you will be “in it to win it”, and with that comes more listings, more sales and more money.

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Posted in Uncategorized