Monthly Archives: February 2012

Coldwell Banker NRTDA Announces Top Sales Associates!

Coldwell Banker NRT Development Advisors recently named its top sales agents and employees, based upon 2011 home sales and performance: 

  • Agents of the Year -  Gross Commission Income: Michael  Caggiano 
  • Agents of the Year  -  Units Sold: Kathy Phillips 
  • Listing Agent of the Year –Gross Commission Income: Sunny Williams 
  • Listing Agent of the Year – Units Sold: Joan Hertz 
  • Buyers Agent of the Year – Gross Commission Income: Craig Dodd 
  • Buyers Agent of the Year – Units Sold: Allen Snow 
  • Sales Directors of the Year: Lenny Rindsberg and Meril Missbach 
  • Extra Degree Award: Liz Baska 
  • Rookie of the Year: Katherine Nguyen   

Outstanding Attitude Award: Valerie Swails

  • Finish Strong Award: Liz Baska          

“In 2011, we asked the impossible of NRT Development Advisors’ employees and agents, and they certainly delivered,” saidBrad Horner, president of Coldwell Banker NRT Development Advisors.  “In what was such as a challenging year for most in real estate, NRT Development Advisors pulled together and became stronger than ever, delivering solid results for all clients and creating demand for the company’s services.

Coldwell Banker NRTDA Welcomes New Sales Associates!

Oliver Wendell Homes once stated “The great thing in the world is not so much where we stand, as in what direction we are moving.” Well, Coldwell Banker NRT Development Advisors is moving in a positive direction! We would like to welcome the following new sales associates:

Judy Hollowell

Susan Bird

Glenda Brady

 

What is Market Intelligence?

We have a saying in the NRT Development Advisors’ office: There is an art and a science behind every decision. The “art” involves what feels right, relying on a gut instinct that is trusted following years of experience and success. The “science” removes the emotional and focuses on the facts and figures. NRT Development Advisors’ Market Intelligence Department provides the science behind our real estate recommendations. Market Intelligence helps clients make well-informed residential real estate decisions.

Our proprietary Universal Database combines data from MLS and FMLS listings (deleting any duplicates) to recognize trends in distressed and market sales, across all price points. Additionally, weaving in information from a large number of sources – including pre-foreclosure listings, new construction sales, demographics, regression analysis, sales trends and more – allows NRT Development Advisors to assemble reports that no other sales and marketing company has the ability to create. Because every data source (macro and micro) has its limitations, we understand that it is important to pull from as many quantifiable sources that are available in order to provide the most accurate market picture. The ultimate goal is to help our clients compare ‘apples to apples.’ From our in-depth analysis, we are able to make recommendations that answer questions such as:

 o Is this new construction project feasible?

o What is the gap between market sales verses distressed sales in neighboring communities?

o How can we best reposition a property to achieve strong sales velocity?

 o Who is currently buying and what are they buying in a particular area?

This type of information is helpful to builders, developers, banks and investors in various stages of acquisition and development. It is always important to make well-informed market appropriate decisions. To learn more about how our Market Intelligence Department can help with your development, asset valuations or site repositioning contact us.

The Real Truth About the Atlanta Market

Atlanta certainly has taken a beating in the local and national media over the past week.  The latest Standard & Poor’s Case-Shiller Home Price Index report was released, ranking Atlanta second only to Detroit, with a price index of 88.93, down from a high of 136.47 in mid-2007. This represents the fourth straight month of decline for the city, and a 13% year-over-year decline, the largest loss of any metropolitan area in the country. This brings the median home price in Metro Atlanta to $178,000, down 12% from December 2010, the lowest it has been since 1998.

Not all areas in Metro Atlanta have suffered from such drastic deflation. Sub-markets inside the I-285 corridor, along with areas of North Fulton County have retained value far better than homes in the outlying areas.  With foreclosure and short-sale inventory at an excess in the suburbs, prices continue to fall, dragging averages  for the entire metro area down. 

On the bright side, inventory in the area is decreasing.  Currently, metro Atlanta’s home supply is at a 10-year low, with the number for new construction being the lowest it has been in 15 years.  In 2009, there were over 120,000 available units on the market.  This number has shrunk to under 50,000 units today.

More positive news arrived when the latest unemployment numbers were released.  The national unemployment rate is down to 8.3%, the lowest it has been in three years.  In Georgia, unemployment decreased for the third month in a row, to 9.7%, down from a high of 10.4% in December 2010.

More people entering the job market, coupled with low supply and record low prices and interest rates could spell relief for metro Atlanta home sales.  According to the National Association of Realtor’s Pending Home Sales Index, sales reached a 19-month high in November and the trend continues.

Midtown Atlanta Infrastructure Improvements Will Pave the Way for a Housing Rebound

Midtown is hopping these days, and the excitement isn’t limited to the buzz over the myriad of new restaurants which have popped up over the past few months.   Over the next several years, planned infrastructure improvements promise to dramatically enhance the livability of one of Atlanta’s most dynamic neighborhoods. 

The Midtown Alliance, the organization guiding Midtown’s renaissance since the 1970’s, is spearheading a number of new projects, outlined in the link below: 

http://www.midtownalliance.org/Streetscape%20Update.pdf  

One example is the $4.1 million Juniper Street Streetscape project, slated to begin construction in early 2012.  Local planning, architecture, and landscape architecture firm Tunnell-Spangler-Walsh  was retained to design the scheme.  According to details on the firm’s website  “the plan…includes transit improvements, traffic calming, and traffic flow changes that will transform the street from one that repels and divides to one that attracts and connects.”

 (http://www.tunspan.com/cutsheets/urban_streetscapes/Juniper_Street.pdf )

Physical enhancements in connectivity improve resident quality of life, assist in local business attraction and retention, facilitate job creation, and ultimately, drive housing demand.

As a real estate professional, this is great information to share with prospective homebuyers, as investments in the future help us all to focus on the long-term vision, as opposed to short-term economic challenges. 

On another note, yesterday’s Atlanta Real Estate Summit, sponsored by the Atlanta Business Chronicle, The Atlanta Board of Realtors, and RealValuator,  covered lots of territory and at times encouraged and expressed divergent opinions about the state of the national and local housing market.   One thing no one disputed, however, was the continued decrease of in-town new construction housing inventory.  Real estate is not only local, but hyper-local.    

As real estate professionals, it’s our job to stay informed about the conditions in each of the sub-markets in which we operate.  In doing so, we facilitate an informed and confident decision making process for our customers and clients.