NRTDA Taps Judson Kidd to lead Market Intelligence Department

 Coldwell Banker NRT Development Advisors appointed Judson Kidd to director of Market Intelligence, a role that tasks him to track and analyze all aspects of the local, regional and national real estate markets and to provide clients with thorough analysis that will inform pricing, inventory and marketing decisions.

Kidd brings an extensive sales and marketing background to his new role.  No stranger to the Coldwell Banker brand, Kidd has been a Realtor with Coldwell Banker Residential Brokerage for eight years, during which he earned both the Million Dollar Club and the Presidential Premier Gold Circle Club status.  He also held marketing and development roles with Xeko.com and HowStuffWorks.com, managing marketing initiatives, creating sales collateral, overseeing customer retention strategies, conducting media outreach and more.

 “In any economy, accurate and timely market information and insightful analysis are vital to making informed real estate decisions,” said Brad Horner, president of Coldwell Banker NRT Development Advisors.  “As director of Market Intelligence, Judson Kidd will play a critical role in the development sales and marketing process, bringing a unique perspective due to his background in real estate sales, consumer marketing and data analysis.”

Market Intelligence blends NRT Development Advisors’ in-house professional expertise with comprehensive statistics, demographics, buyer preference data and analytical tools.  Its findings and analysis help to inform clients about consumer trends, pricing structure, real-time market changes, project/product feasibility, market repositioning, broker price opinions and more.