Real Estate Strategies that Work!

By: Leslie Williamson

I just finished reading  in the Sales + Marketing Ideas magazine the article “What’s Working” by Scott Stroud.  The article was right on target! The article basically describes the tactics and strategies that the builders and developers are using to buck the current market and actually make sales and grow their businesses. 

The described strategies are exactly the tactics that NRTDA is using to increase sales momentum at our  communities.

1) Know your competition.  It is important to know who you are selling against.  Pricing,  incentives and marketing tactics are changing daily and you need to be ready to adjust.

2) Consumer Peace of Mind.  People want to have confidence in the builder and or developer.  They want to know the owner is stable as well as if a condominium community understand the stability of the HOA.

3) Communicate the Value Message. Yes, price is very important to the home buyer but other factors impact the value message as well.  Location and lifestyle are crucial to the value proposition.

Grab hold of the above strategies and you can increase your sales velocity!