Showhomes helps developers create beautiful model homes at no cost

By: Amber Cooley

Jessica Weston made some great points in her blog “First impressions are lasting ones” about the importance of model homes as an effective tool in leaving a lasting impression with a potential home buyer.  In this market, when developers are looking to establish and maintain a conservative marketing budget and marketers are looking for innovative ways to help save costs, an excellent company comes to mind that can help everyone achieve their goals – and ultimately showcase the great value of a home through staging.

Showhomes of Atlanta (Showhomes) is a company located in the Atlanta metro area that has been in business for 19 years, providing a service at no cost to developers through the staging of vacant homes – multi-family or single family communities.  Yes, you read that correctly – no cost!  Coldwell Banker NRT Development Advisors has had the pleasure of partnering with Showhomes on select condominium and single-family home projects in the Metro Atlanta area and the results have been tremendous!  So, how does this concept work and how can they offer this service for free?

Showhomes carefully selects individuals who have qualified to become home managers (staging professionals who temporarily live within the home) by owning beautiful quality furnishings and accessories.  Showhomes’ professional interior decorators help to place the items belonging to the home managers in the home to create a model home like atmosphere.  Home managers pay utilities and lawn/pool costs, while keeping the home “ready to show” 9am – 9pm, seven days a week.  When the home sells, Showhomes transfers the home manager prior to closing to another home within the same community or another community entirely, leaving the home clean and fresh for the new owner.  Showhomes is able to offer this complimentary service to developers by charging a monthly fee to the home manager that’s based on about a 75% reduction from the normal market rental rate.

This service allows a developer to showcase model-like floor plans to help sell homes, while accruing no additional marketing costs.  This concept has proven to be a “win-win” situation for all parties involved on those projects we have partnered on with Showhomes.  Specific floor plans that were perhaps more challenging to sell sold out in a matter of weeks after Showhomes had moved in and helped potential buyers visualize their living space.

I welcome you to learn more about this great service and view the gallery of photos that Showhomes has highlighted on their website to demonstrate the impact this idea can truly make.  First impressions are indeed lasting ones!

To visit a Showhomes/Coldwell Banker NRT Development Advisors’ model in the area, please feel free to visit any one of the communities below:

• 10 Terminus Place, Buckhead
• White Provision, West End
• The Logan, Brookhaven
• 1010 Midtown, Midtown