Springs is in the air – Tweet Tweet

By: Christine Macrenaris

Professionals in just about every industry know the marketing buzz words for the past year have been “Social Media” and how important it is to participate in order to help sell product, in our case our residential properties.  We have diligently incorporated Facebook marketing into our campaigns and trained our agents on how to use Facebook and other social media channels in order to network and build their pipeline.

But has Social Media really moved the needle? I have to be honest that I’ve been a skeptic, but I’m writing today as a new believer.  Here are a few reasons why:

• After reviewing the data, it’s clear that maintaining an active Facebook program actually improves organic search results.  In fact, many businesses use Facebook as a second Web site for the company, as savvy marketers can employ the same SEO tactics within a company’s Facebook page as they would within a company Web site. According to National Association of Realtors, 84% of buyers use the internet to search for a home.  If Facebook improves your chances of serving your product first, and it is free, I’m making sure it is a number one priority.

• What I’m really excited about is recently learning that Twitter is actually not a useless, self indulgent tool to let people know you are eating lunch or just bought a pair of shoes.   Has everyone heard of a Tweetup?  Apparently it is all the rage, but I’ve been in my bubble and had no clue.  Basically a Tweetup is an event at which people with a common interest come together.

For example, 1010 Midtown hosted a Tweetup last week. More than 100 people attended the event, but what is incredible to me is that these 100 people actually reached more than 25,000 people when you consider each attendee’s list of followers.  Photos of the sunset and comments about the homes’ affordability were posted, which was priceless.  Check out the unsolicited press we received from the AJC based on their attendance at the event.  The event was not a hard sell, but the product itself motivated the discussion!

I can’t wait until I plan the next Tweetup.  If you were like me and had no idea about this networking tool, you can follow this link to learn more about organizing a Tweetup.  Also, click the below screen shot to read the “chatter” from the 1010 Midtown event.