The current market demands creative solutions

By: Bob Romano

In a challenging market, many builders and developers find themselves facing a difficult decision when staffing a community. Traffic levels and sales have not been adequate to support a full time dedicated on site sales professional.

For these circumstances, Coldwell Banker has a solution that is aimed at solving this most basic need to staff a community. CALL-A-KEY is a program that allows prospects to view completed homes on their schedule, not just when the office is open.  Prospects want to look at new homes on their schedule not just when the sales center is open, and most new home communities open at 11AM and close at 6PM, if at all, in these trying times.

Upon arrive at a beautiful new home that has CALL-A-KEY technology, a prospect may access a home simply by calling a phone number listed on the sign, once the operator verifies the prospects identity they receive a 4-digit code allowing access to the home. Instantly, the prospects name and cell phone number is sent to the on site agent and manager for follow up. WOW, how many prospects walk through your homes without ever having the opportunity to follow up.

Coldwell Banker NRT Development Advisors has used CALL-A-KEY technology on many of its listed homes and has benefited from the hundreds of potential homebuyers that have taken advantage of the after-hours tour – in fact, two of these homes are under contract now!